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Business Book Challenge – a masterclass

对商业图书作者来说,一个文稿经纪人是必须的吗?所写内容真的值得自己个人出版吗?题目的重要性到底有多大?以及,正式出版前需要做什么能够吸引更多潜在读者?

FT Management 由FT财经编辑对话商学院教授和经济学专家等,分享其当下的最新想法,为读者提供经济、管理等方面的新鲜观点。

相关图书推荐:2016年度FT/麦肯锡最佳商业图书奖公布

以下材料为访谈相关内容,非原文朗读,仅供参考:How to write a business book and be a published author

So you’ve started 2017 with a great idea for a business book and the urge to turn it into the next Business Book of the Year. How do you go about becoming a published author?

Do you need a literary agent? Is it worth self-publishing your book? How much does the working title matter? What should authors do to engage readers before publication?

In this bonus episode of the FT Business Book Challenge, agents, publishers and editors offer their tips to budding business authors.

I chair a discussion about the path to publication with: David Young, former chief executive, Orion Publishing Group; Joel Rickett, publisher, Viking & Portfolio, Penguin Random House UK; and Lorella Belli, owner and founder of the Lorella Belli Literary Agency.

We are joined by Nora Rosendahl, winner of the latest Bracken Bower Prize, and finalists Scott Hartley and Igor Pejic, who pose their questions direct to the panel.

The Bracken Bower Prize is a £15,000 award, backed by the FT and McKinsey, for the best business book proposal by a young writer. The 2017 award will open for entries in the spring.

The FT Business Book podcast will return in February. Do you have ideas for books that should be tackled in the new series, or would you like to take part in the podcasts?

If so, please email businessbookclub@ft.com or tweet #FTBizBooks.

欢迎进入每日英语交流学习,并留下您的宝贵意见。

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