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工作地点:北京市朝阳区职位类型:市场/市场拓展/公关
所属行业:传媒/出版/印刷/包装
职位描述及要求:
Job Purpose:
The position is customer-driven and designed to developing and implementing CRM strategy of FTChinese for reaching traffic and recruitment targets and improving member engagement and loyalty. As the expert in digital and data marketing, CRM team will be responsible for new member recruitment and retention, identifying and recommending improvements on user segmentation, development and delivery of personalized content and online activities, and measurement and reporting on CRM campaigns.
Job Responsibilities:
1.Plan and implement CRM strategy while ensuring member recruitment, data segmentation, user lifecycle program, content selection and delivery through email, and online member campaigns are well in place to deliver the strategy effectively, by closely working with Tech Team, Product Team, and Data Team.
2.Recruit qualified new members through multi-channels by working with 3rd party vendor and leading media partners as well.
3.Develop and manage email-based programs based on member lifecycle and their interests to improve their content and product consumption.
4.Initiate and implement online member activities to enhance member engagement and drive traffic.
5.Understand member profile, behavior, and interests by closely working with Data Team through insight, segmentation and actionable data analysis.
6.Measure and report the performances of CRM campaigns, recommend improvements on ROI and budget efficiency.
7.Manage CRM marketing budget.
8.Ensure the FTC brand and PR strategies are embraced by all CRM activity.
Key Skills:
1. 5 years above CRM/DATA/Email marketing experiences with back-end system knowledge, landing page development, and project management.
2. First hand experiences in CRM project development, creative input, testing, delivery and optimization.
3. Data-driven and good in data analysis and reporting.
3. Have commercial sense and passion for customer engagement.
4. Good communications in English.
5. Good team worker.
Apply for the Job
If you possess the above-mentioned qualities, we invite you to please send your resume to careers@ftchinese.com stating your applied position and expected salary.
Note: This is a local hire thus local terms and conditions shall apply.Only shortlisted candidates will be notified.
Pearson is committed to equality of opportunity. We are determined to create a diverse group at all levels of our company -- and we welcome all members of the community we serve to apply for openings with us.
招聘方的Email:careers@ftchinese.com(请在您的邮件中注明来源于FT中文网)
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